Free UTM Builder
Build campaign tracking URLs in seconds. Live preview, QR codes, and templates included.
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Megan V. Walker · Microsoft MVP · D365 Marketing Weekly
A UTM builder is a free tool that adds tracking parameters (source, medium, campaign) to your URLs so you can see exactly which marketing channels drive traffic in Google Analytics. Enter your URL and campaign details below to generate a UTM link instantly — no signup required.
UTM Naming Kit
Complete naming convention system, 50+ templates, team rules doc, and CSV templates.
Quick Templates
Click to auto-fill source and medium fields.
Recent Links
No links generated yet.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics. They tell you where your traffic comes from, what medium drove it, and which campaign it belongs to.
Which UTM parameters are required?
Campaign Source (utm_source) and Campaign Medium (utm_medium) are required. Campaign Name (utm_campaign) is strongly recommended. Term and Content are optional and used for more granular tracking.
Does this tool cost anything?
No. MZIFT UTM is completely free with no signup required. Generate unlimited UTM links, QR codes, and use all features at no cost.
Should UTM parameters be lowercase?
Yes. UTM parameters are case-sensitive in Google Analytics. Using "Facebook" and "facebook" will create two separate sources. Always use lowercase for consistency.
Can I generate QR codes for my UTM links?
Yes. After generating a UTM link, click "Generate QR Code" to create a downloadable SVG QR code that embeds your full UTM tracking URL.
What is the Bulk UTM Generator?
The Bulk UTM Generator lets you upload a CSV file with up to 100 URLs and generate UTM links for all of them at once. Perfect for large campaigns with multiple landing pages.